by Christina Lee on April 15th, 2009
With the potential to reach over 200 million active users, any small business could potentially profit from Facebook. Plus, at the rate that creator Mark Zuckerberg and staff keep releasing new features, the possibilities of promoting your products and services are practically endless. Consider these six ways just a start:
Demonstrate what your company does. Post photos of your staff, what they do on a daily basis or the trade shows they attend.
Show and tell more about your products. Whether written in a Note or in a message to your business Group, notifying customers about new products is made... Read more »
by Christina Lee on April 14th, 2009
Not just income, but also TV-watching and Internet-browsing habits, should help manufacturers determine how “recession-proof” consumers may be, a recent study shows.
Throughout the past year, consumer confidence has largely been measured and addressed as a whole. But according to marketing and media researcher Nielsen, consumers will not all respond in the same manner to current economic conditions.
The study created consumer groups based on how and by how much they save money:
Recession Indifferent consumers are barely, if at all changing their spending habits.
Recession Insensitive consumers will cut spending on luxuries like entertainment and eating out, as they... Read more »
by Veronica Stone on December 21st, 2007
As Internet companies pick up the pace in shipping products around the world, a few are using free shipping to boost online business. Not many companies can afford to offer unconditional free shipping to every customer. But just like many others, free shipping offers that are conditional can boost your business and help you gain new customers.
Free Shipping with a First-Time Purchase
The "lose profits now to gain future profits" philosophy applies when you offer free shipping to first-time customers. This offer gives customers an opportunity to buy a product risk-free (when it comes to shipping). You carry the... Read more »