The online rental strategy
by Rebecca Button on February 12th, 2008
I read an article this morning about a mom who started an online business renting toys out to parents (and of course their children). The idea falls along the same lines as Netflix where parents can rent 4 to 6 toys a month which come straight to their doorstep completely assembled and ready for play time. How brilliant! You’ve heard it from parents over and over about how many toys their children have and how shortly after they buy them, the novelty wears off and they are never picked up again. The accumulation of toys over time becomes a burden... Read more »