Posts Tagged ‘online marketing’
by Jonathan Staley on August 25th, 2009
Would you be interested in understanding how your competitors and peers are marketing their companies online?
goWholesale is currently conducting a study to uncover best-practices and assist companies in the wholesale industry with doing business online.
As a survey participant you will receive:
A chance to win a $10 iTunes gift card
Exclusive access to the preliminary results, benchmarking their company to the competitors and peers
An invitation to the Proven Online Marketing Tactics For Wholesale Companies webinar
The survey will take less than five minutes to complete. All responses will be confidential and only shared at an aggregate level.... Read more »
by Christina Lee on August 12th, 2009
Considering the networking and promotional possibilities offered, trade shows have always been well-recommended to small business owners.
But with economic recovery still in progress, all of the individual expenses that come with attendance appear to add up to one costly marketing strategy. Still, with each expense also comes their one ways to save, while still increasing your return on investment (ROI).
Your Display
First, the cost of your trade show display should not empty your wallet. If you plan to attend just one trade show this year, look into renting a display instead of purchasing. But if you attend to... Read more »
by Christina Lee on April 20th, 2009
Three days, eight seminars, 15 experts. Current economic times call for cost-efficient marketing, and Shop.org’s 2009 Online Marketing Workshop is armed to teach retailers the latest developments.
Shop.org, the National Retail Federation’s digital division, is offering the best of the basic tactics, by addressing topics like social networking tools, online retail video and multi-channel success.
Speakers include Stephan Spencer, founder and president of natural search engine marketing firm Netconcepts. Bring laptops if possible to his hands-on workshop, “90 Minutes of Pure ROI,” to see firsthand which simple SEO tactics have the most impact.
Spencer’s clients include the Home Shopping Network,... Read more »
by Christina Lee on December 31st, 2008
The news bulletins of 2008 became one relentless reminder of the economic crisis. They reported that businesses and industries suffered, under the great weights of declining sales and a wounded morale.
But the year also taught some valuable lessons, especially to small business owners. Whatever losses they suffered the public noticed, which made their successes all the more notable:
What they could not compensate in price, they made up for with customer service. Take note of Kelly Spors, small-business writer for the Wall Street Journal, and her recent experience buying trout at her neighborhood fish and meat market:
“Rather than... Read more »
by Christina Lee on December 17th, 2008
While the New Year may usually bring a new start, businesses may find last year’s efforts trailing close behind – at least, those working to close generation gaps in their customer service and marketing efforts.
Born between the mid-1970s and 2000, the millennials have grown up surrounded by many forms of technology and media. A year ago, they were simply labeled as anti-corporate menaces, as they prioritized their own needs and self-worth above the workplace. But now, marketers had no choice but to acknowledge them as the next breed of consumers, as they take note of every behaviorism.
And while... Read more »
by Christina Lee on December 3rd, 2008
Back in October, more than 44 percent of consumers said they planned to purchase holiday gifts online, according to a National Retail Federation survey. After all, the Internet provides convenience without crowds, not to mention a great number of gifting possibilities.
But so many options for consumers could bring too much competition for small business owners – that is, unless they properly prepare their Web site for the holiday season. Not only must they provide a reason to shop, but they must also promote that reason extensively.
Small business owners should first create a list a keywords that will lead... Read more »
by Rebecca Button on July 9th, 2008
One of the biggest problems online marketers face is grabbing the attention of surfers. The second is building instant trust between the surfer and the website. The latter sounds practically impossible but new technology has once again prevailed and brought us one step closer to the goal.
Perhaps you’ve seen it and perhaps you haven’t. Regardless, it’s making a splash in the online advertising/marketing community. What is it? (drum roll please…)
Moving media.
The principle is to place a "live host" on your website that will greet your customers and personally introduce your site and company. The humanized video makes... Read more »
by Rebecca Button on July 7th, 2008
This video has had 3.5 million+ hits in the past month.
http://www.youtube.com/watch?v=4SqJz0NgnnE
The ad was designed to be a part of a viral marketing campaign for Gatorade. The ad was pulled however when Gatorade decided it wanted to pursue a different direction with it’s marketing campaign but somehow the video still leaked out and to Gatorade’s great fortune, they got to see just how successful the campaign might have been.
Granted, Gatorade has millions of dollars it can spend on stunt girls and fancy video editing but no amount of money can buy the phenomenal reach their video has had... Read more »
by Rebecca Button on June 16th, 2008
When was the last time you read a business book? Last month? Last week? Yesterday? Now? (Wow, if you’re reading a book now AND reading this blog I’m personally inviting you to my house for tea and crumpets so you can teach me how to simultaneously read two things at once!) Here’s a better question. When was the last time you read a business book that was as easy as reading the latest Harry Potter? Probably can’t even remember huh?
Well my friends, I present to you one of the easiest and rewarding books out there today. It is called... Read more »
by Carrie Hinkel on May 2nd, 2008
Anyone with an email address knows how overwhelming and annoying all those junk emails can be. Sifting through an inbox and trying to decide what’s click worthy and what’s junk has become an annoying daily chore. It’s no wonder that click rates are down – consumers have grown tired of the same old subject lines and have become programmed over time to delete, delete, delete.
But, don’t worry; email marketing doesn’t have to be pointless. When done right it can truly be effective. It’s getting your emails to stand out from the sea of junk that’s the seemingly tough part.... Read more »