by Christina Lee on July 7th, 2009
Urban Outfitters’ latest efforts to target its 18 to 30-year-old hipster of a customer have gone more mobile.
The apparel, accessories and home furnishings retailer teamed up with Acuity Mobile last broaden its presence through mobile web as well as texting.
“By providing this customer experience, we hope to communicate with our customers in a targeted and relevant way,” said Dmitri Siegel, managing director of Urban Outfitters Direct, in a statement.
About 88 percent of U.S. consumers use mobile phones with text capabilities, according to the Mobile Marketing Association. But of those consumers, less than 24 percent opt to receive... Read more »
by Danny Brown on February 12th, 2008
With the rise in business use of the Internet, it’s no surprise that so many businesses are using it to promote their services or products. For small businesses in particular, the Internet offers an inexpensive and far-reaching opportunity to start and grow a successful business.
However, with anything that has a good side, there’s always a flipside. Online content is king, and many online business owners are investing a lot of time and money into the content they put on their websites, including articles, promotional content, and product descriptions. However, thanks to the continuous growth in online piracy, the threat... Read more »
by Rebecca Button on February 7th, 2008
So you’ve got your web page squared away. It’s up and running and you’ve been getting decent traffic. But now you want to start getting noticed more. The best way to do this is to either hire a Search Engine Optimizer or invest some time and resources into learning yourself.
Once you’ve got the basics down, you’ll inevitably need to start focusing on the content of your pages. Content is crucial for anyone trying to increase their organic search results. While there are many books on the topic (and more coming as SEO evolves) the internet is also a great... Read more »
by Larry Slusser on January 15th, 2008
You have a website and you’re generating some traffic and some interest, but you’re reading about how to improve traffic and have been given advice to put some keyword articles on your site. How hard can it be to write an article or two of 500 words? You can get that done in an evening.
Suddenly, before you know it, you meet with your advisor again and he/she asks about the keyword articles you have on your business plan. Oops, they weren’t that easy to get done. Your advisor mentions outsourcing or buying into a content service that will provide... Read more »