This Season’s Jewelry Retailer Holiday Campaigns: Toying with Emotions
by Christina Lee on December 11th, 2008
This holiday season, economic analysts have watched spending on luxury goods decline, deeming such behavior as one telltale sign of an ongoing recession. Meanwhile, many jewelry retailers are having previously unforeseen difficulties in selling to consumers shopping conservatively. By the end of November, Blue Nile, De Beers, and Tiffany’s – some of the industry’s Goliaths – had all reported sales declines with the economic downturn to blame. As a result, while most other retailers reduced their yearly forecasts, others have experimented with new marketing campaigns that play with customers’ heartstrings: Stuller Along with its Red Box Diamond brand, this Louisiana-based... Read more »