Hot Topic: Nielsen’s Recession-Proof Consumer
by Christina Lee on April 14th, 2009
Not just income, but also TV-watching and Internet-browsing habits, should help manufacturers determine how “recession-proof” consumers may be, a recent study shows. Throughout the past year, consumer confidence has largely been measured and addressed as a whole. But according to marketing and media researcher Nielsen, consumers will not all respond in the same manner to current economic conditions. The study created consumer groups based on how and by how much they save money: Recession Indifferent consumers are barely, if at all changing their spending habits. Recession Insensitive consumers will cut spending on luxuries like entertainment and eating out, as they... Read more »