Flea Markets and the Wholesale Strategy
by Christina Lee on October 29th, 2008
When Manuella Lizzio co-founded the International Trade and Marketing Group (ITMG) in 2001, she originally conceptualized it to be an exporter. But when inspiration struck Lizzio to design a line of handbags, the Rockville, Md.-based company soon had to figure out if her vision could sell. “The main goal of the company was really to do wholesale as opposed to retail,” Lizzio said, “but to make something that’s really tailored to the consumer would imply that we really want to get into that retail mentality.” Two years later the Bethesda Flea Market, hosted by the Montgomery Farm Women’s Cooperative, would... Read more »