by Carrie Hinkel on March 3rd, 2008
To customers, a brand name represents what a business does and how it does it. A brand name can convey cheapness (Dollar Store), luxury (Ritz Carlton), trendy fashion (Urban Outfitters), etc. Since a brand name encapsulates your business’ image, a great deal of care should go into trying to find the perfect name. Here are some ways to hone in on the best name for your business:
The image – Before you begin thinking of names, you’ll need to decide on the image that you want your business to have. Are you trying to convey that you have luxury products,... Read more »
by Larry Slusser on February 28th, 2008
You have the perfect name for your new company. But will it draw customers to your business? Branding is loosely defined as a name, term, or other symbol to identify a good or service available, and which distinguishes that seller from others in the same market. Based on this rough definition of branding, you can answer the question why and how a name will draw a customer to a business.
One important element of branding is marketing your business. Brand marketing is researching the market to identify your brand identity within the marketplace. Once this has been identified then a... Read more »
by Carrie Hinkel on September 26th, 2007
The word or words you choose for the name of your business can sometimes make or break a company. Many times, when choosing a store, business or product a customer only has a company name to help them decide which one to pick. Most likely, you’ve been in that situation yourself. It’s doubtful you would choose Candy’s Law Services or Grampa Joe’s Spa, if given other choices.
Ideally, your name should be simple, distinctive and reflect your business image. For instance, if you are a high-end clothing store your name should be able to convey that upscale image. Your business... Read more »
by Skip McGrath on August 6th, 2007
If you don’t already have a name for your eBay business, you may want to take some time and care in coming up with one.
If you are serious about your eBay business, you’ll be putting that name on letterhead, business cards, and your business license, which are all necessary elements to running a successful business. Of course, you can run an eBay business without these things, but you may never break through to PowerSeller levels.
Choosing a Business Name
If you are in one line of business only, then a specific name gives you credibility as a specialist. Some... Read more »