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Posts Tagged ‘name protect’

Protecting Your Company’s Brand Name Online

by Carrie Hinkel on April 15th, 2008

You’ve worked hard to create an identity for your company or products, so why no work just as hard at protecting it? With corporate identity theft on the rise, now is the time to build up a wall of security around your brand-name, in order to keep others from stealing or misusing it. By having a website, it’s easy for anyone to copy and paste your logo, text, and pictures – using it on their own website to further sales or perpetrate fraud. There have also been plenty of instances of an unscrupulous company using online blogs and forums to... Read more »

Effective Strategies for Naming Your Business

by Carrie Hinkel on September 26th, 2007

The word or words you choose for the name of your business can sometimes make or break a company. Many times, when choosing a store, business or product a customer only has a company name to help them decide which one to pick. Most likely, you’ve been in that situation yourself. It’s doubtful you would choose Candy’s Law Services or Grampa Joe’s Spa, if given other choices. Ideally, your name should be simple, distinctive and reflect your business image. For instance, if you are a high-end clothing store your name should be able to convey that upscale image. Your business... Read more »