Urban Outfitters Goes More Mobile with Marketing
by Christina Lee on July 7th, 2009
Urban Outfitters’ latest efforts to target its 18 to 30-year-old hipster of a customer have gone more mobile. The apparel, accessories and home furnishings retailer teamed up with Acuity Mobile last broaden its presence through mobile web as well as texting. “By providing this customer experience, we hope to communicate with our customers in a targeted and relevant way,” said Dmitri Siegel, managing director of Urban Outfitters Direct, in a statement. About 88 percent of U.S. consumers use mobile phones with text capabilities, according to the Mobile Marketing Association. But of those consumers, less than 24 percent opt to receive... Read more »