Mob Shopping: Is America Ready?
by Rebecca Button on February 19th, 2008
Are you? Mob shopping, also known as team buying, is a consumer buying tactic originating in China, that involves gathering a group of people together in-store to drive a bargain with the seller. There are many websites and forums (TeamBuy.com.cn ) that facilitate the time and place. The popularity of these events is mostly due to the cultural ideology that no price is set in stone and that bargaining is a way of life in China. And consumers are seeing results. While many sellers do not particularly like this new tactic, some are embracing it and even setting up events... Read more »