Posts Tagged ‘Meta Tag’
The Mighty Meta Tag - An Intro to Using HTML and Meta Tags for SEO
Wednesday, March 5th, 2008
Ready to take your website to the next level by increasing traffic and raising its ranking on search engines? If so, then a quick lesson in search engine optimization (SEO) and meta tags is a must. Below is a sample of the HTML code (with meta tags) used for each page of a basic website:
<HTML>
<HEAD>
<title>Enter the Title here</title>
<meta name=”keywords” content=”Enter the keywords here”>
<meta name=”description” content=”Enter the description here”>
</HEAD>
<BODY>Enter the page’s body text here
There are literally dozens of SEO tips and tricks - ranging from anyone-can-do-it simple to need-a-graduate-degree-from-MIT difficult. Here are some of the most important SEO tools that thankfully fall into the first range:
<title> Tag - The text within this tag will be displayed in the bar at the top of the internet browser window. The title should describe your business, products or services. Search engines place a lot of importance on title tag words so it’s important that you:
* Use the most targeted keywords and keyword phrases
* Use your business name
* Try to keep each title tag under 60 characters, because anything longer will get cut off in search engine results.
An example title tag might be “ShoeWarehouse.com - Buy Women’s Shoes, Men’s Shoes, and Kid’s Shoes”
META tags - These basically consist of 1) the description and 2) the keywords.
Description - The text in your description will appear in search engine listings to describe and summarize your website to those who are searching. The description tag should give a brief description of your website, and should be approximately 25-30 words in length. Be sure to use targeted keywords in your text.
Keywords - This tag will help to categorize your site on search engines, allowing people to find your website quicker. Although search engines are not placing as much importance on meta keywords as they used to, it doesn’t hurt to have them to improve the keyword density of your pages. Keywords and keyword phrases should be separated by commas and listed in order of importance. Here are some additional keyword tag tips:
* Use twenty or less keywords, as most search engines limit how many meta
keywords are seen.
* Don’t repeat a word more than three times within a keyword tag.
* Don’t include keywords that aren’t relevant to your website.
<Body> Tag - This is the text that will appear on the pages of your website. Generally, you should have at least 500-700 words of content on each page. By repeating your most important keywords and keyword phrases 2-3 times, search engines will consider those words important and relevant to your site. Be sure the content on each of your pages is new and high quality (no keyword stuffing) - that will help to raise your site’s ranking on search engines.
Once your site is in tip-top SEO shape, you’ll be ready to submit it to all the major search engines (Google, Yahoo!, MSN). Instead of using an automated submission tool to submit your website, do each one manually. The reason why is that some search engines see the automated submissions as spam and your site won’t end up being listed. It can sometimes take several months before your site will be seen in the natural listings, so be patient - but it’s worth the wait once you see your SEO tips have paid off!
Tags: boosting traffic, Carrie Hinkel, E-Commerce and E-Business, increase page rank, Meta Tag, SEO
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