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Posts Tagged ‘merchandising’

What Every Brick and Mortar Store Owner Should Know

by Rebecca Button on March 10th, 2008

Consumers are what make the world go ’round. Without consumers, there would be no businesses, and without businesses we all would be poor. So why is it that business owners are not mindful of what is going on in their stores? If you are considering opening a store or improving the one you have, take heed to the following suggestions. Staffing. Schedule enough employees to work cash registers during your busy times. The biggest turnoff for consumers is when they have picked up one or two items and there is only one lane open. Merchandising. Invest in bright, colorful displays... Read more »

eCom-Merchandising: Tips for Creating E-tail Displays That Convert to Sales

by Carrie Hinkel on January 24th, 2008

According to Clickz.com, internet users only spend an average of 46 seconds on a web page. In other words, time is of the essence when trying to capture an online visitors’ attention. Once you have a visitor on your site, you just need to show them that you have what they’re looking for. Your goal is to extend that 46 seconds as long as you can – keeping visitors interested enough to stay, look around and then hopefully make a purchase. A new way for retail websites to capture a visitor’s interest is by creating unique e-tail displays (let’s call... Read more »