Getting Started: Advertising Through Mass Media
by Steve Strauss on May 8th, 2009
Q: My manager tasked me with analyzing our using mass media – radio and TV – for our business (5 stores.) Any insights you could give me to get started would be appreciated. Linda A: There’s an old maxim about advertising and dogs which that is pretty true, and I once I had the dog to prove it. Her name was Gert. Like most dogs, Gert hated it when she had to swallow a pill. She would spit that pill out as fast as she could. I learned that the only way to get Gert to swallow a pill was... Read more »