Get Up to Speed by Utilizing a Marketing Dashboard
by Larry Slusser on November 26th, 2007
When you get in your car and drive somewhere, you utilize a dashboard. It tells you important information such as how fast you are going, if there are any problems with your car, and even which direction you are headed, depending on the model of your car. In Sales and Marketing, we utilize dashboards almost every day; but for the most part they are unsophisticated. Writing your weekly sales numbers versus quota on the dry erase board, sending around a monthly newsletter with results in big bold letters, these are simple dashboards. In today’s information age, things are moving quicker... Read more »