by Danny Brown on August 12th, 2008
If you’re looking to create an advertising campaign for your business, you need to make sure you approach it correctly if you want it to make an impact. This is regardless of what form your advertising will take – online, print, television or radio. After all, you’re probably spending quite a bit on the advertising costs, so you need to make sure you’re getting your money’s worth.
Here’s a list of do’s and don’ts when developing your campaign:
Keeping it Clean
Do use simple ideas: Focus your campaign on one image, slogan, or concept.
Don’t have 4-5 images vying for... Read more »
by Danny Brown on March 31st, 2008
In order to bring in new customers, many businesses use expensive advertising methods. From newspaper adverts to trade magazines, radio or television commercials or more, the cost to get your business name out in the open can often be an expensive undertaking. However, there is another method that you can use, and it’s both inexpensive and hugely effective – social marketing.
What is Social Marketing?
At its simplest, social marketing is a method of online marketing that can bring very substantial results for businesses that use it. By working to a set plan over certain timescales, you can use things... Read more »
by Larry Slusser on November 26th, 2007
When you get in your car and drive somewhere, you utilize a dashboard. It tells you important information such as how fast you are going, if there are any problems with your car, and even which direction you are headed, depending on the model of your car.
In Sales and Marketing, we utilize dashboards almost every day; but for the most part they are unsophisticated. Writing your weekly sales numbers versus quota on the dry erase board, sending around a monthly newsletter with results in big bold letters, these are simple dashboards.
In today’s information age, things are moving quicker... Read more »