How To: Prep Your Small Business Web Site for the Holidays
by Christina Lee on December 3rd, 2008
Back in October, more than 44 percent of consumers said they planned to purchase holiday gifts online, according to a National Retail Federation survey. After all, the Internet provides convenience without crowds, not to mention a great number of gifting possibilities. But so many options for consumers could bring too much competition for small business owners – that is, unless they properly prepare their Web site for the holiday season. Not only must they provide a reason to shop, but they must also promote that reason extensively. Small business owners should first create a list a keywords that will lead... Read more »