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Posts Tagged ‘making products desirable’

Six Ways Small Businesses Can Promote with Facebook

by Christina Lee on April 15th, 2009

With the potential to reach over 200 million active users, any small business could potentially profit from Facebook. Plus, at the rate that creator Mark Zuckerberg and staff keep releasing new features, the possibilities of promoting your products and services are practically endless. Consider these six ways just a start: Demonstrate what your company does. Post photos of your staff, what they do on a daily basis or the trade shows they attend. Show and tell more about your products. Whether written in a Note or in a message to your business Group, notifying customers about new products is made... Read more »

Premiumization: The Big Trend for 2008

by Rebecca Button on January 8th, 2008

Want bling on your bottled water? This year you will get that and much more, as water makes its market move to premiumization. When common products proliferate and saturate the market (think tea, coffee and even diamonds) it’s time to come with something new that will make your product stand out again. The answer is premiumization, making the product even more exclusive and desirable. In the case of water, there’s not a lot you can do that hasn’t already been done – from flavorings to rethinking the container, but you can make it posh. Very posh. That’s what premiumization is... Read more »