How I Did It: Add a Wholesale Line to a Retail Business
by Christina Lee on November 24th, 2008
For nearly 40 years, the Schurman family business in Cold Spring, Minn. consisted of just one retail location stocked with cakes, cookies, and other pastries. But with its second-generation ownership came a wholesale line now bringing in more than half of its current business, in addition to Modern Baking’s 2004 “Bakery of the Year” title. Founded in 1946, the Cold Spring Bakery began offering a wholesale line in the late 1980s. At the time, the economy seemed to favor small family-owned businesses, giving owners Dale and Lynn Schurman reason to plan an expansion. Between adding more retail locations and a... Read more »