Hot Topic: eBay Targets the Secondary Market for Future Growth
by Christina Lee on March 19th, 2009
If executed correctly, one three-year plan can result in eBay profiting from an estimated $500 billion opportunity in a new market focus: off-price retailers, liquidators, wholesalers and outlets. But even after addressing the plan last week, analysts are still wondering if eBay can actually do it. At a meeting held March 11 with its investors in San Jose, Calif., president and CEO John Donahoe explained how the company hopes to execute many operational changes through 2011. As a result, eBay expects total revenues to reach $10 to $12 billion by 2011, up from last year’s $8.5 billion. But with that... Read more »