How I Did It: Create an Online Sales Holiday
by Christina Lee on December 19th, 2008
The online shopping boom of recent years inspired both comScore and Amazon.com to name “holidays” marking the holiday season’s biggest selling days: Cyber Monday for all online retailers and Green Monday for Amazon.com specifically. For Luke Knowles and Simon Jobman, the rising popularity of online shopping made them wonder if anyone could create such a “holiday.” Less than three weeks later, they did – though with Free Shipping Day, Knowles and Johnson also hoped to inspire a new best-selling day, rather than just note one. Even with such short notice, over 250 merchants agreed to present free shipping offers yesterday,... Read more »