<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>goWholesale &#187; Jewelry-Marketing.com</title>
	<atom:link href="http://www.gowholesale.com/content/tag/jewelry-marketingcom/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.gowholesale.com/content</link>
	<description></description>
	<lastBuildDate>Mon, 15 Mar 2010 20:27:40 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How to Overcome a Jewelry Design Rut</title>
		<link>http://www.gowholesale.com/content/2008/03/07/how-to-overcome-a-jewelry-design-rut/</link>
		<comments>http://www.gowholesale.com/content/2008/03/07/how-to-overcome-a-jewelry-design-rut/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 21:54:09 +0000</pubDate>
		<dc:creator>Kristie Leong</dc:creator>
				<category><![CDATA[News & Articles]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[getting out of a rut]]></category>
		<category><![CDATA[handcrafted jewelry]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[Jewelry-Marketing.com]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://wordpress.gowholesale.com/content/2008/03/07/how-to-overcome-a-jewelry-design-rut/</guid>
		<description><![CDATA[If you design handcrafted jewelry, it&#8217;s important to stay inspired with new ideas. If you constantly make the same types of jewelry designs without adding anything new to the mix, you can become bored with your jewelry business. Plus, if&#8230;]]></description>
			<content:encoded><![CDATA[<p>If you design handcrafted jewelry, it&#8217;s important to stay inspired with new ideas. If you constantly make the same types of jewelry designs without adding anything new to the mix, you can become bored with your jewelry business. Plus, if you&#8217;re bored with your designs, chances are your customers will be too. Maybe it&#8217;s time to make a few changes to rekindle the spark that led you to design jewelry in the first place. Here are some tips for getting out of a jewelry design rut so you can renew your enthusiasm for the jewelry business:<br />
<span style="font-weight: bold;"><br />
1. Take a break.</span></p>
<p>This is the first step towards breaking the cycle of boredom with your <a href="/search?keyword=jewelry">jewelry</a> making. Sometimes you need to step away from your jewelry design business and get a fresh perspective. Take a few days off to relax and enjoy the wonders of nature. Travel out of town or indulge in a day at a local health spa. Sometimes this is enough to help you clear your mind and rekindle your enthusiasm for creating handcrafted jewelry designs.</p>
<p><span style="font-weight: bold;">2. Clean up the clutter.</span></p>
<p>If you&#8217;re trying to design in a work area that&#8217;s full of clutter, you&#8217;re going to stifle your creative ability. Nothing blocks creative ideas more than disorganization. Take a day off to organize and arrange your jewelry design components and tools so you can find what you need quickly and easily. You&#8217;ll be surprised at how much easier the ideas and enthusiasm flow when you&#8217;re designing handcrafted jewelry in a clutter free environment. Cleaning up your workshop can help you open up your mind to fresh ideas.</p>
<p><span style="font-weight: bold;">3. Make your jewelry workshop an area conducive to creativity</span></p>
<p>It can boost your creativity when you make your jewelry design area a more pleasant and relaxing place to design. Add a few tabletop water fountains to give pleasant background noise or pipe in some peaceful, new age music. It&#8217;s been shown that classic and new age music can actually stimulate creativity and promote positive thoughts. Add some beautiful artwork to the walls of your studio. Use the power of smell to motivate by adding an aromatherapy diffuser. Make your jewelry design studio a welcome retreat from the rest of the world and you&#8217;ll have more enthusiasm for the process of creating handcrafted jewelry designs.<br />
<span style="font-weight: bold;"><br />
4. Take time to read books and magazines for new thoughts and ideas.</span></p>
<p>Subscribe to the latest jewelry making and <a href="/search?keyword=bead">bead</a> magazines, including Ornament Magazine, Lapidary Journal, Bead and Button Magazine, Bead Style Magazine, Art Jewelry Magazine, Bella Armoire Magazine, and Metalsmith Magazine. Spend a few hours each week flipping through these magazines while relaxing with a cup of coffee. This is a great way to recharge your creative batteries. Cut out photos of inspiring jewelry designs and make a collage to display in your studio for handcrafted jewelry design inspiration.</p>
<p><span style="font-weight: bold;">5. Form a support group with other jewelry designers.</span></p>
<p>Locate other jewelry designers in your area through craft shows and other outlets. Set up a monthly meeting where you can air your jewelry design victories and frustrations. It can be quite therapeutic to voice your feelings with a group of like-minded jewelry designers who understand your experiences. This is also a good way to set up joint ventures for marketing your handcrafted jewelry designs as a team.</p>
<p><span style="font-weight: bold;">6. Read about the history of jewelry designs.</span></p>
<p>Transport yourself back in time to when jewelry was designed with simple, primitive tools. Study photos of the jewelry and design techniques of primitive cultures. This can give you a new perspective and fresh enthusiasm for your own ideas.</p>
<p>If you&#8217;ve lost your enthusiasm for creating handcrafted jewelry designs, use these pointers to bring back the vigor and motivation that led you to jewelry design in the first place. It can boost your attitude as well as your sales.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.gowholesale.com/content/2008/03/07/how-to-overcome-a-jewelry-design-rut/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Sell More Jewelry With Presentation Packaging</title>
		<link>http://www.gowholesale.com/content/2008/01/14/how-to-sell-more-jewelry-with-presentation-packaging/</link>
		<comments>http://www.gowholesale.com/content/2008/01/14/how-to-sell-more-jewelry-with-presentation-packaging/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 15:12:33 +0000</pubDate>
		<dc:creator>Kristie Leong</dc:creator>
				<category><![CDATA[News & Articles]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[fashion jewelry]]></category>
		<category><![CDATA[Generating More Sales]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[jewelry business]]></category>
		<category><![CDATA[Jewelry-Marketing.com]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Your Business]]></category>
		<category><![CDATA[presentation packaging]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://wordpress.gowholesale.com/content/?p=1444</guid>
		<description><![CDATA[If you&#8217;re a serious jewelry designer, you need to find ways to expand the market for your handmade jewelry designs. How you package your handmade jewelry at the time the customer purchases it can have a major impact on the&#8230;]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re a serious jewelry designer, you need to find ways to expand the market for your handmade jewelry designs. How you package your handmade <a href="/search?keyword=jewelry">jewelry</a> at the time the customer purchases it can have a major impact on the customer&#8217;s impression of your jewelry business, and may influence whether your customer chooses to purchase from you again. Many of your customers are giving your handmade jewelry pieces as gifts and expect to have it presented in an elegant and appealing manner. Plus, a customer subconsciously forms an impression regarding the value of your jewelry designs based on how you handle them and package them.</p>
<p>Men who are purchasing <a href="/search?keyword=jewelry">jewelry</a> for their wives or significant other are particularly likely to expect &quot;presentation packaging&quot; and will likely not purchase from you again if you send your jewelry out in a plastic bag. They simply don&#8217;t want to go through the hassle of finding an appropriate box and having the item gift wrapped. Plus, jewelry has a very strong emotional appeal and the packaging can in many cases make or break that appeal. How would you feel about purchasing a beautiful piece of handmade jewelry and having it carelessly thrown into a plastic zip lock bag?</p>
<p>Packaging also gives you an additional opportunity to market and brand your jewelry line. You can strategically place your name and logo on the jewelry packaging, as well as on the outside bag that the customer carries around with her as she walks through the craft or jewelry show. This is a moving billboard for your jewelry business.<br />
How can you go about packaging your jewelry at craft shows and home parties without breaking the bank? You shouldn&#8217;t have to spend a fortune to make an impression with your packaging.</p>
<p>One simple and effective presentation is to purchase nice quality boxes of the appropriate size and have a custom sticker printed up with your business name, web address, email address, phone number, and logo. This sticker can be attached to the top of the box and placed in the bag along with any other promotional material you may have for your customer. This makes it easy for customers to contact you after the show with repeat orders.</p>
<p>It&#8217;s also recommended that you have a high quality bag printed up with the name of your jewelry business and logo. This is not as costly as you might imagine, particularly if you order in quantity. You can get a variety of types of bags, including paper merchandise bags and paper, foil, or plastic totes. Plastic totes make a very nice impression. Every customer who leaves your booth with one of those bags will be indirectly advertising for you. If the bag is particularly pretty, other show attendees will ask your customer where they got their bag and the customer can point to your booth. More free advertising for your jewelry business!</p>
<p>You should also invest in some pretty tissue paper to put into each bag. You only need a small amount to add a touch of elegance. These little touches let people know that you are indeed a jewelry design professional and not just a weekend crafter. Make it a point to have a small display showing your packaging so that customers will know how their final purchase will look.</p>
<p>You also may want to consider having a few velvet boxes available in the event that a customer purchases one of your more expensive items. Other additional perks you might want to consider include providing a small, free gift card if the customer is giving an item as a gift, or providing free gift wrapping.<br />
All of these extras will make your customers feel special and will help to reinforce your name in their minds. A customer who feels special after they leave your booth will be a happy repeat customer for your handmade jewelry business. Use the power of presentation packaging to market your jewelry and watch your sales explode.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.gowholesale.com/content/2008/01/14/how-to-sell-more-jewelry-with-presentation-packaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
