by Danny Brown on February 20th, 2008
Think of some of the most successful businesses worldwide, and some of the names that might spring to mind are McDonald’s, Microsoft and Apple. Apart from providing everyday items that are now ingrained into our psyche, another reason they’re so successful is that they successfully cross sell and upsell at every opportunity. Go for a Big Mac, and you’ll be asked if you want fries or a drink with it; buy an iPod and you need to register with iTunes.
This method of additional sales not only increases revenue – it increases customer loyalty as well. After all, instead of... Read more »
by Leeia Ladipoh on December 17th, 2007
So you have spent the time and the money to set up the perfect online or brick and mortar store. Your advertising, whether it is radio and television, online advertising, or all those options, has been paid for and the campaigns appear to be working.
So why is it that your sales aren’t increasing the way that they should? Well, it could be that you aren’t fully exploiting your customer interaction points.
What Are Customer Interaction Points?
Customer interaction points are pretty much that – points where you have the chance to interact with your customers. These opportunities may take... Read more »
by Danny Brown on November 26th, 2007
Whenever a company has a website to advertise their services and products, they usually concentrate on the product page, and the shopping cart page. Whilst this is certainly a key area to focus on, it shouldn’t be at the expense of the other pages on your website. A good example of this is the Contact Us and the About Us pages of a website.
These two simple pages are arguably as important as any page on your website – after all, a Contact Us page allows your customers to know how to get in touch with you if they have... Read more »