Why Soft is the New Hard Sell
by Danny Brown on April 29th, 2008
One of the most successful movies at depicting business life was ‘Wall Street”. Made and set in the property boom and “me too” decade of the 80’s, it was the perfect example of the “hard sell” approach of sales and advertising. Now, however, despite some people still relating selling or advertising a product as normally “hard selling”, many companies are turning to the method of “soft” selling to get their message across. The difference here is that instead of aggressively “forcing” your advertisement onto consumers and customers, your business should now adopt a softer approach that will actually make them... Read more »