How to Use Incentives to Retain Customers
by Leeia Ladipoh on March 26th, 2008
When small business owners think of giving away something to their customers, they merely think of the cost of giving something away. Instead, they should be thinking about the profit potential. The bottom line is that the business world is very competitive. There are very few one-of-a-kind businesses. Even those that are unique now will have competition tomorrow. Therefore, it is imperative that once you get customers you learn how to retain them. Retaining customers revolves around making them think there is nowhere else they can get the products and services that they will get from your company. While it... Read more »