In response to the success of last year’s show, the International Halloween, Costume & Party Show is being hosted in Las Vegas for the 2nd year in a row. From March 6-9, 2009 over 10,000 buyers and hundreds of exhibitors will once again fill the Sands Expo and Convention Center for the industry’s #1 order-writing event! Read more »
Last month, the National Retail Federation found that more than a third of Halloween consumers still planned to buy a costume, while spending an average of $39.31. Based on their observations, the organization theorized that consumers were still looking for a way to escape life’s daily stresses – and, perhaps, that Halloween was the answer. This Halloween retail season will last longer than last year’s, with Halloween on a Friday rather than a Wednesday. This could mean for retailers that “their strongest sale days are yet to come,” said Howard Beige, executive vice-president of Rubie’s Costume Company. As for costume... Read more »
Bleak economic news cannot scare consumers faithful to Halloween, a recent survey shows. In fact, the average person plans to spend $66.54 to celebrate – an amount that has continued to increase over the past eight years. “Consumers – who have been anxious and uncertain for the past several months – may be looking at Halloween as an opportunity to forget the stresses of daily life,” said National Retail Federation President Tracy Mullin in a statement. The trade group’s survey, conducted last month by BIGresearch, revealed consumer behavior similar to that of 2002, another recession year. Back then, the average... Read more »
Did you know Halloween is the second most popular holiday (after Christmas) in terms of decorating and celebrating? With so many Halloween enthusiasts young and old alike, the year long anticipation for the holiday culminates in an excellent opportunity to increase revenue through costume and party item sales. Using statistical information, recent surveys and targeted polling as resources, Halloween-News.com predicts the following Halloween trends for 2008: Adult Costumes This years movie to watch for will include Batman: the Dark Night, Indiana Jones and The Terminator. Jack and Sally from Nightmare Before Christmas are always present. You’ll still see a surge... Read more »