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Hot Trends: MAGIC Clothing and Apparel Show

Monday, September 8th, 2008

Las Vegas was recently host to one of the largest trade shows in the wholesale industry. The MAGIC Marketplace is full of the latest clothing and apparel from top designers and brand names. Fashion shows, booths and exhibits are in rich supply and it’s the perfect place to source products for either a brick and mortar or online retail store.

While all the booths received some attention, it was clear that there were a few that everyone clamored to get a glimpse of. Street and urban wear were the belles (okay, booths) of the ball and the following list highlights some of the most highly sought after suppliers of the August 2008 show:

1. Air Walk - This brand has been a staple in the surf/skate/snow scene for many years now. It remains true to its original vision but keeps it’s designs fresh season after season.

2. Raw Blue - This company, based out of Germany, boasts a line of hip hop inspired street wear. The website is still under construction but you can get a feel for the clothing from their interactive Polaroids.

3. Trinity Products - These shirts have everything from a flying snowboarder to a train wreck on them. They also feature a group of shirts inspired by pop culture.

4. Bullseye Brand - Hoodies, shirts, backpacks, hats, belts, shoes…the list goes on! Bullseye’s distintive designs feature skulls, tigers and even dragons.

5. Dyseone - Boasting "redefined" and "real" streetwear, Dyseone is your one stop shop representing the West Coast street wear.

6. Dickiesgirl - Dickies brand has been an industry standard for quality work wear, but throughout the years it has become more than just functional clothing-it has become a style and fashion trend! So much so that it has expanded it’s line into a whole other realm…the land of women’s wear!

7. Ed Hardy - Like color? You’ll like Ed Hardy. Clothing for men, women and kids, as well as shoes and accessories this brand does not do anything conservatively! Bright, bold color and cartoonish designs dominate and are taking the urban fashion world by storm!

8. LA Ink - Kat Von D of the hit show "LA Ink" has started a killer tattoo shop and inspired her own fashion trends along the way. Loyal fans and newbies alike want to dress like Kat and now they can.

9. TAPOUT - Get ready for a wild ride as TapouT takes you into American counterculture with their "flash, attitude and strength" all the while supporting and promoting Mixed Martial Arts (they even sell MMA training gear). Their apparel is some of the most sought-after in underground culture.

10. Bang-on T-shirts - If you’re looking for pop culture t-shirts, this is the place to go. Everything from Black Sabboth to Seasame Street this t-shirt company covers it.

You can attend then next MAGIC show in Las Vegas this coming February 17-19, 2009.

Tags: air walk, ASD, bang-on t-shirts, bullseye brand, dickiesgirl, dyseone, ed hardy, goWholesale, Hot Trends, la ink, MAGIC Show, Product Sourcing, product trends, raw blue, Rebecca Button, retail trends, source, tap out, trinity products
Posted in News & Articles | No Comments »

Happy 4th of July

Thursday, July 3rd, 2008

HAVE A SAFE AND HAPPY FOURTH OF JULY!

Tags: 4th of july, Announcements, goWholesale, Rebecca Button, seasonal, wholesale
Posted in Blog | 1 Comment »

Permanent Wholesale Marts: A Wise Choice

Monday, June 9th, 2008

So what is a permanent wholesale mart anyway? Well, quite simply it’s a year round trade show (here is an example ). Business owners looking to find products can go to these marts to find a vast and varied selection any time they need to. This flexibility is one of the many advantages to using a wholesale mart to source products. Other benefits include an optional on site sales rep to assist you, a buyers directory of suppliers and product lines as well as supplier contact information, and finally at various points throughout the year some marts will host additional short term trade shows to attract the new suppliers as well as offer classes to help educate retailers on how to market their products, etc.

There are two types of marts which each have different advantages. The national marts tend to offer a wider selection within a certain product line and buyers can source directly from manufacturers. Regional marts cater more specifically to buyers who are looking to obtain smaller volumes of product as well as offer a more personalized and attentive interaction.

Tips for Maximizing Your Mart Experience:

Even though the marts are open year round, specific suppliers may not be open every day. Plan accordingly. (*although it should be noted that suppliers are often willing to schedule an appointment with you, so contact them directly to work something out)
Because the goods are wholesale (ie. in wholesale quantities and for wholesale prices) they are not open to the general public. You will need to be able to provide information that proves you are a legitimate buyer/retail business which means usually a tax ID number and credit information.
Do your research. Before you make travel plans make sure the marts you are thinking of attending have what you are looking for. I know, a no brainer right? But I had to say it anyway…

It’s a good idea to visit these marts at least twice a year to stay in the loop as to what products are the latest and greatest. But be sure not to limit yourself to only these marts. There are plenty of other sourcing options out there so be open and willing to explore them as well.

Tags: goWholesale, Leeia Ladipoh, mart, Product Sourcing, tips, wholesale, wholesale mart
Posted in News & Articles | 1 Comment »

goWholesale Selects NETexponent to Create their B2B Affiliate Program

Friday, June 6th, 2008

Online marketing agency, NETexponent, is tasked with creating a profitable business to business affiliate program for goWholesale

goWholesale , is recognized as a leading vertical search engine. Their goal is to offer wholesale buyers an efficient and quick way to find vendors and suppliers. goWholesale currently allows advertisers to promote their business through pay per click advertising, organic search listings, or via banner ads. In an attempt to further grow their business, goWholesale has partnered with NETexponent to launch and manage their B2B affiliate program. This program will allow websites to partner with goWholesale while receiving commission for every new advertiser who signs up through their site.

“This is a great opportunity to get creative,” said Peter Figueredo, CEO and Co-Founder of NETexponent. “goWholesale isn’t a traditional online retailer, they are a search engine, so our strategy will include utilizing proven best practices as well as seeking unique opportunities that will attract businesses to become a part of goWholesale.”

NETexponent’s knowledge of the affiliate landscape will be instrumental in creating a profitable business to business affiliate program for goWholesale. With seven plus years of affiliate marketing experience, NETexponent will grow, optimize and manage the goWholesale affiliate program by leveraging their database of over 25,000 affiliates to recruit well suited vertical affiliates and top publishers that will drive qualified advertisers to goWholesale.com .

goWholesale has big plans for their affiliate program which made selecting the best outsourced program managers very critical. “NETexponent’s innovative approach to affiliate recruitment was a major factor in choosing them as our affiliate agency”, said Jean Bahnik, Senior Director at goWholesale. “I was instantly impressed by their knowledge and expertise in affiliate marketing. They have the tools and relationships to successfully attract and optimize the best affiliates.”

NETexponent attributes its success to the experience learned over many clients in the online retail, financial, education and subscription marketing sectors. NETexponent’s team of marketing professionals will focus heavily on affiliate recruitment and optimization, publisher support and quality assurance.

NETexponent will launch goWholesale’s affiliate program using the ShareASale affiliate technology platform. Affiliates will have the opportunity to earn 25% of each new advertiser’s initial start up cost. Each new advertiser must deposit a minimum of $100 to begin promoting in the goWholesale system. Commissions will be paid for transactions that take place for up to 60 days after the initial online referral. For more information, or to join the goWholesale affiliate program, contact us here .

About goWholesale

goWholesale’s mission is simple: to help your business to do business. goWholesale started in 2004 as a search engine to help wholesale buyers connect to wholesale suppliers in the quickest and most efficient way possible — via the internet. Since then, we’ve helped change the way wholesale products are sourced, and now we’re leading the way as the premier web portal for sourcing a range of wholesale products, finding providers of business services, reading the latest articles, news, and tips for starting and growing a business, and sharing viewpoints with a community of businessmen and women. For more information visit www.gowholesale.com .

About NETexponent

NETexponent is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry’s most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

Tags: Announcements, B2B, goWholesale, NETexponent, partner update, Rebecca Button, wholesale
Posted in Blog | 3 Comments »

New My Account Launch!

Thursday, March 20th, 2008

Great news for goWholesale advertisers - we’ve launched some major account upgrades, which will not only make your goWholesale campaigns easier to manage, but also provide you with additional features to help you get the most from advertising on goWholesale!

Ad Groups streamline your campaigns and make it easier to manage your bids and ads.
Daily budgeting gives you tighter control over your campaign spend.
The new Keyword Insertion Tool helps to improve the quality of your ad copy and make it more compelling to buyers by automatically inserting your keywords into your ads.
Ad Scheduling lets you decide the times or days you want to display your ads.

There are 3 ways for you to learn more about these upgrades:

Check out our Help Center for a list of FAQs to give you a better understanding of new account features and tools.
Take a quick Flash tour of your new account.
Call us! An account representative will be happy to walk you through your account and show you everything it has to offer.

This is a beta launch, and we want to know what you think - suggestions, comments, bugs - so we’ve created a special Advertiser Feedback Form specifically for your…well, feedback.

Want to talk to a live person? Just give us a call at 877-566-4849 and select option 2. You can also email us at support@gowholesale.com.

Tags: Announcements, Campaign Optimization Tips, goWholesale, my account
Posted in Blog | No Comments »

Marketing Your Wholesale Business

Thursday, February 21st, 2008

Your wholesale business may carry the widest selection of products at the lowest prices, but unless you do some marketing, you’ll have a hard time bringing in new customers. There are plenty of ways to get your business’ name and product offerings in front of retailers, both online and offline. The first step is determining exactly who your customers are and where they go to look for wholesale products. Then you’ll be ready to tailor a marketing plan that can effectively reach your target market.

Ideas on how to effectively market your wholesale business

Submit your website to search engines - Getting your wholesale website to show up in the natural listings of Google, Yahoo, and MSN is easy, it’s just a matter of submitting your website address to each search engine. Here are some links to get you started:

* Google: http://www.google.com/addurl/
* Yahoo: http://help.yahoo.com/help/us/dir/suggest/suggest-01.html
* MSN: http://search.msn.com.sg/docs/submit.aspx

By submitting your site to these search engines, you’re telling their website crawlers that you exist so they’ll index your pages - but don’t think this is where it ends. The next step to take in order to rank highly in the search engines is to optimize your site (SEO), which is a completely different article unto itself.

Advertise on search engines - With so much competition in the wholesale products industry, your website may never make it to the top of the natural listings. But that doesn’t mean you have to sit back and watch as your competitors are getting all the clicks. Advertising with a search engine’s pay per click (PPC) program allows you to display your ad for the specific keywords you choose, encompassing as much of your target market as you want.

You have several options in the wholesale industry, ranging from the major search engines (Google, Yahoo, and MSN) to wholesale-specific search engines like goWholesale .

Advertise in online directories - Whether your wholesale business caters to a specific product vertical or carries products from several categories, you’ll have the opportunity to advertise in various online wholesale directories. To get started, you simply need to type “wholesale directory” into Google’s search engine. You’ll see plenty of directories that you can add your website to. Then, you’ll want to make sure that you list your website with the vertical directories that cater to your particular niche market(s). For instance, if your website wholesales watches you’ll want to also search for “wholesale clothing directory” and “wholesale jewelry directory”.

Advertise and list with trade publications - Getting to know the publications that circulate within your industry is imperative if you are a wholesaler. It’s one of the best ways to hit your target market - when they’re actively searching for new products. You can find out which publications service your industries by doing an online search. After you have found the publications, you should ask each company for an advertising rate card, both for listings and ad blocks.

Trade shows - Attending trade shows can be a great way to show off your products and your business to interested retailers. You’ll be amazed at how many shows are scheduled throughout the year. While exhibiting, you’ll have plenty of opportunities to meet and network with buyers and connect with and learn from other sellers.

There are several places you can find trade shows:
* goWholesale Trade Show Calendar
* TSNN.com
* BizTradeShows.com

Of course, there are plenty of other ways to market your wholesale business, but these are examples are a good starting point. Be creative in your marketing ideas and think of ways of how your business and products can stand out from the rest. Then, promote your business and share with retailers the reasons why your business is different and, more importantly, better than other wholesalers in your industry.

Tags: advice, biztradeshows.com, Carrie Hinkel, goWholesale, gowholesale trade show calender, Marketing, Marketing Your Business, tips, Trade Shows, tsnn.com, wholesale, wholesale business
Posted in News & Articles | No Comments »

GoWholesale Partners

Friday, January 4th, 2008

As you know we at goWholesale.com have been working diligently to provide you with better reporting, higher cpc, and a better/bigger source of clients. We have also been working on being more forward and open; in this spirit we have created a thread for partner updates here on our blog, please book mark this page for quick reference.

This thread will allow us to keep you better updated on any issues regarding partners. However, if you have any questions or concerns about postings please still contact me first, by e-mail or phone.

As for the reporting issue we had this morning:

While we recorded all of your clicks and all of your revenue for yesterday, our reporting was showing no revenue. This was due to a processing error.
We apologize for this issue, have correct reporting for yesterday’s numbers, and believe we fixed the problem going forward.

Sincerely,

Beatriz Ferreira Teixeira
Account Manager

Tags: Announcements, goWholesale, gowholesale.com, partners, updates
Posted in Blog | No Comments »

Liquidity Services Inc. in the Washington Post!

Wednesday, January 2nd, 2008

Liquidity Services Inc. is goWholesale’s parent company and last Saturday the Washington Post printed an article on the front page of the business section that features LSI as the top solution for major retailers to unload excess inventory and consumer returns following the holiday season.

Click here to read "New Life for Unwanted Gifts"

Tags: Announcements, consumer returns, excess inventory, goWholesale, Liquidation.com, liquidations, Liquidity Services Inc., LSI, Washington Post
Posted in Blog | No Comments »