Posts Tagged ‘gowholesale trade show calender’
Marketing Your Wholesale Business
Thursday, February 21st, 2008
Your wholesale business may carry the widest selection of products at the lowest prices, but unless you do some marketing, you’ll have a hard time bringing in new customers. There are plenty of ways to get your business’ name and product offerings in front of retailers, both online and offline. The first step is determining exactly who your customers are and where they go to look for wholesale products. Then you’ll be ready to tailor a marketing plan that can effectively reach your target market.
Ideas on how to effectively market your wholesale business
Submit your website to search engines - Getting your wholesale website to show up in the natural listings of Google, Yahoo, and MSN is easy, it’s just a matter of submitting your website address to each search engine. Here are some links to get you started:
* Google: http://www.google.com/addurl/
* Yahoo: http://help.yahoo.com/help/us/dir/suggest/suggest-01.html
* MSN: http://search.msn.com.sg/docs/submit.aspx
By submitting your site to these search engines, you’re telling their website crawlers that you exist so they’ll index your pages - but don’t think this is where it ends. The next step to take in order to rank highly in the search engines is to optimize your site (SEO), which is a completely different article unto itself.
Advertise on search engines - With so much competition in the wholesale products industry, your website may never make it to the top of the natural listings. But that doesn’t mean you have to sit back and watch as your competitors are getting all the clicks. Advertising with a search engine’s pay per click (PPC) program allows you to display your ad for the specific keywords you choose, encompassing as much of your target market as you want.
You have several options in the wholesale industry, ranging from the major search engines (Google, Yahoo, and MSN) to wholesale-specific search engines like goWholesale .
Advertise in online directories - Whether your wholesale business caters to a specific product vertical or carries products from several categories, you’ll have the opportunity to advertise in various online wholesale directories. To get started, you simply need to type “wholesale directory” into Google’s search engine. You’ll see plenty of directories that you can add your website to. Then, you’ll want to make sure that you list your website with the vertical directories that cater to your particular niche market(s). For instance, if your website wholesales watches you’ll want to also search for “wholesale clothing directory” and “wholesale jewelry directory”.
Advertise and list with trade publications - Getting to know the publications that circulate within your industry is imperative if you are a wholesaler. It’s one of the best ways to hit your target market - when they’re actively searching for new products. You can find out which publications service your industries by doing an online search. After you have found the publications, you should ask each company for an advertising rate card, both for listings and ad blocks.
Trade shows - Attending trade shows can be a great way to show off your products and your business to interested retailers. You’ll be amazed at how many shows are scheduled throughout the year. While exhibiting, you’ll have plenty of opportunities to meet and network with buyers and connect with and learn from other sellers.
There are several places you can find trade shows:
* goWholesale Trade Show Calendar
* TSNN.com
* BizTradeShows.com
Of course, there are plenty of other ways to market your wholesale business, but these are examples are a good starting point. Be creative in your marketing ideas and think of ways of how your business and products can stand out from the rest. Then, promote your business and share with retailers the reasons why your business is different and, more importantly, better than other wholesalers in your industry.
Tags: advice, biztradeshows.com, Carrie Hinkel, goWholesale, gowholesale trade show calender, Marketing, Marketing Your Business, tips, Trade Shows, tsnn.com, wholesale, wholesale business
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