Posts Tagged ‘Google Analytics’
Using Your Website Visitor Data to Grow Your Sales
Monday, February 4th, 2008
Do you know who your customers are? Do you know how they find your site? Do you know if they purchase your products and services online? If you don’t, it is time you found out!
Why should you know?
In any business, it is imperative that you know who your customers are and how they access your services. Knowledge about your customers and their navigation habits is critical info you need as an online business owner. This information allows you to target your products and services effectively.
Not knowing your customer is like shooting at a target in the dark, with no guarantee you will hit the target. However, every shot costs hard earned money, and with every missed target your costs increase. Now, wouldn’t you like to maximize your chances of hitting the right target?
Analyzing your web traffic
Web analytics is the answer. With web analytics software, you can get crucial insights on your customers’ behavior - such how they get to your website, which search engine they came from, how many came through a site linked to you, which keywords did they use to find you, what do they do once they are on your website, which pages do they spend most of their time on, and so on.
Precision targeting
With such important analytical information at your disposal, you can better target your customers. With web analytics you can have a better idea about where your customers are coming from and what kind of products they like. You can then devise a precise targeting strategy by advertising at places where they can most likely be found. You’ll definitely save a few dollars by canceling your accounts at sites that do not provide you adequate visitors. Conversely, you can increase your spend on sites that give you denser web traffic.
Improved conversion rates
Improving conversion rates is the crux of tracking your traffic through web analytics. How do you know what your visitors do once on your site? Do they visit the pages you want them to? Do they fill out forms, or make purchases that you want them to? How many of your visitors are first time visitors and how many of them are returning visitors? How many of your visitors get converted into buyers?
That’s conversion rate for you - the percentage of your visitors that end up buying your products or services. Web analytics provides you all of these answers.
Reduced bounce
Tracking and web analytics software will enable you to track the “bounce” of your site - that is you’ll know exactly how many visitors come to one page of your site and leave without visiting the other pages. If the “bounce” off your site is high, it doesn’t matter what traffic your site generates. What really matters is the targeted traffic your site generates - visitors that come to your site and stay there, exploring what you have to offer.
Where can I find web analytics and tracking software?
Several web analytics software programs and services are available, such as Webtrends , Deep Software , and Google Analytics .
Tags: analytics software, Deep Software, E-Commerce and E-Business, Generating More Sales, Google Analytics, larry Slusser, Sales, tracking software, website, Webtrends
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