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Posts Tagged ‘gift cards’

Tips for Selling Gift Cards or Gift Certificates

by Larry Slusser on February 28th, 2008

Buying for friends and family members has become increasingly hard, particularly for those that have everything. Thus, more and more people are turning to gift cards or gift certificates. You own your business and want to tap into this seemingly profitable venture of offering gift cards and gift certificates. While it may seem that gift cards or even gift certificates are a last resort for shoppers, they can be a good alternative for both the purchaser and receiver because there is nothing to return. Below are tips on how to get started with offering gift cards and gift certificates, both... Read more »

Lessons From Starbucks: Thinking Big While Keeping it Small

by Carrie Hinkel on February 13th, 2008

If your small business is growing rapidly and you have visions of multiple locations and franchises, that’s terrific. However, take a lesson from corner coffee shop turned corporate giant Starbucks, and don’t forget what made your company so popular in the first place. Less than a month ago, after showing the weakest sales period in the company’s history, Starbucks announced that it will close 100 stores. This was shocking news considering in the 1990s the company was opening a new shop every workday – and the rapid growth continued well into the 2000s. So what happened? Where did Starbucks go... Read more »