Pink is the new….Taser?
by Rebecca Button on January 9th, 2008
I had heard about this a few months back on a local morning radio show and it has become relevant again as I saw an article in MSN.com’s Small Business site that savvy female entrepreneurs are now hosting Taser parties (instead of the classic Tupperware variety). The disc jockeys facilitated the conversation and of course took calls from listeners weighing in. The topic: Pink stun guns. The big deal: It’s a genius marketing ploy for a weapon company. The consensus: Make it pink and it will sell–whatever "it" is. The women who called in were more than enthused about this... Read more »