Posts Tagged ‘generating buzz’
Pink is the new….Taser?
Wednesday, January 9th, 2008
I had heard about this a few months back on a local morning radio show and it has become relevant again as I saw an article in MSN.com’s Small Business site that savvy female entrepreneurs are now hosting Taser parties (instead of the classic Tupperware variety). The disc jockeys facilitated the conversation and of course took calls from listeners weighing in.
The topic: Pink stun guns.
The big deal: It’s a genius marketing ploy for a weapon company.
The consensus: Make it pink and it will sell–whatever "it" is.
The women who called in were more than enthused about this development in self protection and some had even already purchased or received the pink protective devices from loved ones as gifts. The general feeling was that before, while they wanted to have a Taser, they were turned off by the standard black or silver ones as those colors (on this particular product) exude masculinity, aggressiveness and thus produce a general fear of holding one in one’s hand. There’s a reason weapons are traditionally black–it’s scary! So when the news that these weapons would come in "friendlier" colors, it made these women feel less afraid to handle them.
Taser has not done anything the fashion industry, cell phone manufacturers or countless other companies with countless products hasn’t done when marketing to their female clientèle. They haven’t come up with a brand new marketing tactic. But what they have done is step out of the conventional box and took a risk. They now offer "fashion Tasers" in a multitude of colors including of course, two shades of pink and even a sassy leopard pattern. And they are selling like mad.
So the moral of this story? You don’t have to invent a brand new, never heard of before, marketing scheme to increase your sales. Simply consider the possibilities that are right in front of you…and don’t be afraid to try.
And that there’s just something about pink . 
Tags: generating buzz, Generating More Sales, Marketing, Marketing Your Business, pink taser guns, Rebecca Button, word of mouth marketing
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