by Christina Lee on December 19th, 2008
The online shopping boom of recent years inspired both comScore and Amazon.com to name “holidays” marking the holiday season’s biggest selling days: Cyber Monday for all online retailers and Green Monday for Amazon.com specifically.
For Luke Knowles and Simon Jobman, the rising popularity of online shopping made them wonder if anyone could create such a “holiday.” Less than three weeks later, they did – though with Free Shipping Day, Knowles and Johnson also hoped to inspire a new best-selling day, rather than just note one.
Even with such short notice, over 250 merchants agreed to present free shipping offers yesterday,... Read more »
by Veronica Stone on December 21st, 2007
As Internet companies pick up the pace in shipping products around the world, a few are using free shipping to boost online business. Not many companies can afford to offer unconditional free shipping to every customer. But just like many others, free shipping offers that are conditional can boost your business and help you gain new customers.
Free Shipping with a First-Time Purchase
The "lose profits now to gain future profits" philosophy applies when you offer free shipping to first-time customers. This offer gives customers an opportunity to buy a product risk-free (when it comes to shipping). You carry the... Read more »
by Carrie Hinkel on November 28th, 2007
There is no doubt that free shipping is enticing to customers. In fact, research has shown that the number one reason for shopping cart abandonment on websites is high shipping costs. Big retailers offer free shipping all the time, however they have a much higher profit margin then smaller retailers who aren’t placing million-dollar bulk orders with manufacturers.
Of course, shoppers aren’t oblivious to an offer of "free shipping" from retailers. They know that many times the cost of shipping is just added onto the cost of the product. Online consumers have been trained to shop around and find the... Read more »