Posts Tagged ‘eyewear’
Reflections of Eyewear from the Mido Show
Wednesday, May 30th, 2007
Anfao in conjunction with the Foreign Trade Institute organized the first in-flight eyewear fashion show held
on a chartered Eurofly jet from JFK Airport in New York.
Flying over the Atlantic Ocean, over 30 journalists were treated to a lively fashion show hosted by Kristen Grove, model and MTV VJ. What better way to view next year’s collections? Colorful and trendy frames as well as funky styles were modeled, including many vintage and collectible frames.
That evening was kicked off with an elaborate fashion show Featuring all the styles from past eras Andie Macdowell was one of the presenters for the event.
After landing we were transported to the convention center where the opening night Mido fashion show was presented. The extravaganza featured American actress Andie MacDowell joined by Italian celebrity Luca Barbareschi. The show featured four decades of eyewear history and was lively, informative and beautiful.
On Saturday we walked the convention floor which was abuzz. The record attendance of this year’s show was indicative of the excitement and turnaround of the fashion eyewear industry. The exhibitors pulled out all the stops with one display and presentation more gorgeous than the next.
Safilo found a unique way to highlight their lines by running continuous fashion shows right down their aisle. Featured were their top brands including Armani, Dior, Gucci, and Diesel.
The 2008 collections are going to excite buyers in the marketplace.
We viewed the hottest looks, with new bold colors and textures that are fun, flirty, and exciting. Some of the trends for the upcoming season are lightweight frames, flexible stems, bold patterns with bright colors & side shapes including swarovski crystals and leather. Many designers have chosen to accessorize handbags by matching frames to them. Eyewear has become a fashion statement!
Some of our favorite from the upcoming collection from Italy’s top companies:
Allison SpA , part of the Carisma Group, is a leader in the production and distribution of labels such as
Gianfranco Ferre�, Romeo Gigli, and Exte�.
Try Change has an unlimited number of ways to change the temples & bridge covers, Imagine changing your look as often as you change your mind, just a few simple clicks.
United Colours Of Benneton
Vivienne Westwood - Noted for being ahead of her time, she continues to integrate her style not only with eyewear, but also bags, shoes, ties and belts.
Exte - This company specializes in future looks for the current market.
Marchon Eyewear - represents Fendi, Michael Kors, Calvin Klein, Coach, Nike, Games, Sean John etc.
Luxottica Group-. Persol - the choice of international celebrities.
Vogue , Designed for the young woman who likes to be noticed!
The Mido Show was an incredible gathering of eyewears finest designers, manufacturers and distributors. The upcoming season will prove to be a milestone in the industry with thousands of new styles in colors and textures that are new to the market. The future’s so bright, I’ve gotta wear shades! (Sorry, couldn’t resist!)
Tags: accessories, article, eyewear, fashion show, Mido show, Product Sourcing, review, source, sunglasses
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