Posts Tagged ‘etailers’
The Online Shoppers Cometh - Are You Ready(eth?)
Wednesday, March 26th, 2008
Well friends, it’s finally happened. People are now officially computer savvy. Or at least according to a 2007 Forrester Research report almost 75% of us have learned how to successfully shop online and the the number of late comers to the internet party continues to dwindle each year. That’s great news for online businesses! But it’s also a bit of a double edged sword.
These findings indicate that more and more people are getting familiar with navigating the internet and therefore learning how different websites hinder or facilitate their online shopping experiences. And guess what that means? It means that on the whole, people’s expectations are much higher–and growing alongside their experience.
So what does this mean for you? Well, quite simply it means that your emphasis on getting customers to your site should now be shifting to retaining customers. People are now quite comfortable with turning to the internet to get whatever products they need so you know that the traffic is there. You must now "wow" these customers with your quality of service and streamlined shopping experience. If customers think, even for a split second, that it’s too difficult to find what they’re looking for on your site, they’ll be out of there faster than you can blink.
So do yourself a favor and invest a little time and money into making your website stellar! Visit our Ecommerce and Ebusines Articles for more advice, tips and info!
Tags: E-Commerce and E-Business, etailers, internet, online, online shopping, Rebecca Button, shopping, tips
Posted in News & Articles | No Comments »