Posts Tagged ‘email newsletters’
How to Write Effective Email Newsletters
Friday, March 28th, 2008
Visit any company website, and more than likely you’ll see that they offer an option to sign up for their company newsletter. The reason so many companies have a newsletter, as well as the option to sign up for one, is that they are excellent and cost-effective marketing tools. Not only can you get the latest news about your company across to literally thousands of people, the very fact that it’s an opt-in email newsletter means that your news is going out to prospects that are already interested in your products and services.
However, a newsletter is only as effective as the content that’s in it, whether it’s via email or more traditional print media. Therefore it’s important to know what needs to go in your email newsletter, and what you can leave out.
Content is King
Everyone’s heard the saying “content is king”, and this is particularly true for any written communication. Without the right news and content, your email newsletter will probably join countless others in the recipient’s email trash folder. Therefore you need to make sure that you’re getting across information that’s both relevant to the recipient(s), as well as promoting your company in as effective a manner as possible. Some of the best content to provide in an email newsletter includes:
* Tips and advice are excellent and are usually universally acknowledged as being an important part of any email newsletter’s success. Offering free yet expert advice is always welcome and your customers will be more likely to trust and use you for their needs.
* Interactive newsletters are also becoming extremely popular, not to mention highly effective at getting your message across. You could have a poll, or an “Insert Your Question Here” box or something similar. If people feel like they’re involved, again they’ll be more likely to come to you for your service or products.
* Offer your opinion on something that’s relevant to both you and your subscribers’ interests or industry. It may be discussing how the latest government by-laws will affect business, or how the economy can learn from other areas. It can be about almost anything you like - but for maximum impact, make sure you’re knowledgeable on the subject, and that it’s topical.
Once you have the content, your email newsletter will flow much more naturally and offer you a better chance of success. However, although content is extremely important, you need to make sure you present it properly as well. This is where list segmentation can help.
By only sending out relevant information to the right readers, you can soon set up different databases of customers that you can target with timely email newsletters. Not only will this save you time in creating your newsletter, it will ensure that you don’t get looked upon as a Spam emailer, making sure that your email newsletters will have a far better chance of being read.
Tags: danny brown, E-Commerce and E-Business, email marketing, email newsletters, Marketing, Marketing Your Business, onlnie marketing
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