Keeping the Green Movement Going: How to Avoid Eco-Fatigue
by Leeia Ladipoh on September 22nd, 2008
Unless you’ve been hiding under a non-carbon based rock for the last five years, you are probably aware that there is a massive environmental movement under way. This movement is centered around the dangers posed to the planet by global warming, as caused by the actions of human beings. Governments, businesses, and individuals are all on the green train, but there is a new worry on the horizon: will people eventually tire of being told what to do in order to save the planet? There is a curve when it comes to marketing of any product or idea. First, the... Read more »