NRF: Later Easter Means More Time to Sell
by Christina Lee on April 2nd, 2009
U.S. consumers anticipate spending an average of $116.59 on Easter merchandise – though $18 less than what they paid last year, still enough reason for retailers to keep promoting their products. “With Easter falling so late this year, retailers will have plenty of time to entice shoppers with deals on spring apparel and other Easter merchandise,” said Tracy Mullin, president of the National Retail Federation. The D.C. trade group expects total spending to reach $12.73 billion, based on a survey conducted with BIGresearch in early March. Nearly 80 percent of those surveyed said that they observe Easter. While the holiday... Read more »