Making Fusion Marketing Work for Your Business
by Larry Slusser on January 25th, 2008
Fusion marketing sounds cool, and it is. It works like this: you have an e-tail site, and you put some coupons and links on your site to another site that has a product or service that is a nice complement to your products. The visitor to your site clicks the link and goes to the other site, purchases something, and finds more coupons linking to other similar products or services that again are a nice complement. Also referred to as alliance marketing, this kind of cooperative style of linking is very effective not just for the business, but for the... Read more »