by Rebecca Button on March 13th, 2008
There’s a new marketing tactic businesses are using and finding great success with. E-brochures are exactly what you think they are, with the same format, information and purpose but there are a bundle of advantages to using the online version in addition to the live one you probably already utilize. Entrepreneur.com sums them up below:
Cost effectiveness– No more guessing numbers for your print run, then winding up with too few or too many brochures. The cost of an e-brochure is fixed, whether you send out one or one million of them. Fees are based on the number of pages... Read more »
by Larry Slusser on February 7th, 2008
As an online business owner, you have to market your site and let your customers and prospects know all about what you have to offer if you want to succeed. You probably have an area on your site for visitors to sign up for mailings and special deals, and you no doubt collect their email information when they order something from your site.
Whether you’re just starting to use email to market your business, or are considering expanding your email marketing efforts, here are some tips to help you determine how much you should be sending and how often.
How... Read more »
by Carrie Hinkel on January 30th, 2008
As your inbox fills up each day with dozens (or even hundreds) of junk e-mails, it’s hard to believe that the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act went into effect back in 2004. The problem is that many of these SPAM offenders are clicking "Send" from outside of the United States, and therefore aren’t under U.S. jurisdiction. However, if your company is in the U.S., you’ll need to make sure that your next e-mail marketing campaign follows each of the anti-SPAM laws. Otherwise, you could be liable for damages up to $2,000,000 and/or up to five... Read more »