How To: Beat Wal-Mart in 2009
by Christina Lee on December 29th, 2008
Three years ago, Marc Joseph – president of wholesaler and closeout company Dollar Days – responded to hundreds of his customers’ calls with one book. With “The Secrets of Retailing: Or, How to Beat Wal-Mart,” he wanted to teach any small business owner how to establish a unique presence in their neighborhood, even with a Wal-Mart down the street. But in 2008, Wal-Mart emerged as the sole big-name retail winner against a number of contenders. While its competitors slashed prices out of necessity, Wal-Mart discounted to make profits. The company’s net sales totaled $374.5 billion, an 8.6 percent increase from... Read more »