Company Spotlight: Halloween Costume Wholesalers
by Christina Lee on October 28th, 2008
Last month, the National Retail Federation found that more than a third of Halloween consumers still planned to buy a costume, while spending an average of $39.31. Based on their observations, the organization theorized that consumers were still looking for a way to escape life’s daily stresses – and, perhaps, that Halloween was the answer. This Halloween retail season will last longer than last year’s, with Halloween on a Friday rather than a Wednesday. This could mean for retailers that “their strongest sale days are yet to come,” said Howard Beige, executive vice-president of Rubie’s Costume Company. As for costume... Read more »