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Posts Tagged ‘customer retention’

Using Your Website to Increase Customer Loyalty

by Danny Brown on April 22nd, 2008

One of the best ways for any business to maximize their profits is to keep their customers happy – after all, happy customers usually mean loyal customers, and loyal customers mean sales. For small businesses in particular, though, keeping your customers happy can often mean the difference between your business surviving, or falling prey to the larger companies in your niche. There are many ways to keep your customers happy and coming back to you, but one of the most useful and cost-effective methods is by using your company website. Think about it – in today’s business environment, most sales... Read more »

Customer Loyalty vs. Customer Retention: They’re Not the Same

by Veronica Stone on December 21st, 2007

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful." This was said by none other than Amazon.com founder Jeff Bezos. It provides an appropriate introduction to customer loyalty and customer retention; two well-known, but poorly understood concepts in today’s business world. So, just what is customer loyalty? How does it compare to customer retention? Many professionals use the two terms interchangeably. And why shouldn’t they? They look similar. They sound similar. So, what’s the big deal? The answer lies, not necessarily in their meaning, but in how they affect your... Read more »