3 Tips To Reducing Customer Purchase Anxiety On Your Website
by Leeia Ladipoh on December 26th, 2007
It is something that has happened to every one of us at some point before; we get to the cash register and are about to sign off on the big check or credit card slip – or even hand over the cash – on a major purchase, when a little voice inside the head starts to object. That’s what is called purchase anxiety, and it is the business owner’s job to overcome that small voice’s objection and get the consumer to make the purchase. When it comes to making a purchase online, the anxiety can be that much greater on... Read more »