Posts Tagged ‘customer loyalty’
by Danny Brown on April 22nd, 2008
One of the best ways for any business to maximize their profits is to keep their customers happy – after all, happy customers usually mean loyal customers, and loyal customers mean sales. For small businesses in particular, though, keeping your customers happy can often mean the difference between your business surviving, or falling prey to the larger companies in your niche. There are many ways to keep your customers happy and coming back to you, but one of the most useful and cost-effective methods is by using your company website.
Think about it – in today’s business environment, most sales... Read more »
by Larry Slusser on April 2nd, 2008
SSL simply means secure sockets layer. It is the security that eCommerce businesses use when gathering credit card information. The SSL uses port 443 to connect to your computer ensuring a secure connection on the server. In essence, SSL is the most often used for transmitting credit card, banking, tax or personal information on the internet.
Ensuring that your customers feel safe when purchasing from your site will help to ensure that you will first, have customers, and second that you will keep and continue to receive customers. With the threat of identity theft so real in today’s world, consumers... Read more »
by Carrie Hinkel on March 27th, 2008
If you have a website, the best thing you can do for business is to make it look professional and safe for your customers. We’ve all stumbled upon websites that look like they were created years ago and have never been updated since- leaving potential customers to wonder if the company is even in business anymore. It’s doubtful anyone would feel comfortable placing an order and giving their personal credit card information to a website that looks shady. Here are some tips for making visitors feel safe and secure when they’re on your website.
Be sure your website looks up... Read more »
by Leeia Ladipoh on March 26th, 2008
When small business owners think of giving away something to their customers, they merely think of the cost of giving something away. Instead, they should be thinking about the profit potential.
The bottom line is that the business world is very competitive. There are very few one-of-a-kind businesses. Even those that are unique now will have competition tomorrow. Therefore, it is imperative that once you get customers you learn how to retain them.
Retaining customers revolves around making them think there is nowhere else they can get the products and services that they will get from your company.
While it... Read more »
by Veronica Stone on March 24th, 2008
If you’re anything like we used to be, it’ll be nothing more than an expanse of white paper.
And if it is, you’re missing out on a golden opportunity to advertise to people who have already trusted you with their purchase.
You can either design a flyer to print on the reverse, thanking them for their purchase and showing a few examples of general items you currently have for sale, or (if you don’t have too many items to send out) you could personalize the flyer to each customer, showing a number of products related broadly to the item they... Read more »
by Veronica Stone on March 11th, 2008
A successful and capable business owner, operator or manager perfectly understands that the ultimate key to business success is customer satisfaction. There are two primary factors that play major roles in ensuring customer satisfaction both in the immediate and long term future.
First, a business that is committed to customer satisfaction makes very certain that products or services offered to consumers are top quality. Second, a business that strives to maintain customer satisfaction understands the key role that customer service plays in that process. Therefore, a successful, capable business owner, operator or manager understands the vital role that customer service... Read more »
by Larry Slusser on February 28th, 2008
When you receive a comment or feedback, ask yourself how would you want someone to respond to you if it was you giving the feedback or comment? Moreover, how does it make you feel when the restaurant you always go to remembers you and what you usually order? Or maybe you buy a lot on eBay from one seller in particular -how does it make you feel when the seller remembers your name and the products you’re interested in? By placing yourself into your customers’ shoes and remembering their buying habits or feedback, your customers will be more loyal to... Read more »
by Leeia Ladipoh on February 7th, 2008
If you are selling on eBay, your reputation is out there for everyone to see. The eBay feedback system is on every item you sell – and potential customers can click at any time to see whether other customers have had positive experiences with you.
It is important to keep a high positive rating on eBay to keep customers’ trust.
Let’s take a look at how to do this.
Keeping Customers Happy
The best way to do this is to do exactly what you promise. When it comes to selling on eBay, there are many levels of customer relations.
1.... Read more »
by Carrie Hinkel on February 5th, 2008
The biggest threat against the survival of any business isn’t the competition…it’s the company’s understanding and practice of good business ethics. It’s hard to turn on the news without hearing about yet another business scandal that drove a company under. But it’s not just the big mega-corporations that are in danger of falling prey to bad business ethics. Small businesses are just as vulnerable. Think about it – would you give your business to a store you saw overcharging for items at the register? No, and I bet you would tell others about that experience too. Negative word of mouth... Read more »
by John Connor on January 28th, 2008
The best methods to improve your customer service are practices identified by a national "mystery shopper" company. You can use these tools that were found while performing over 175,000 service, quality, and cleanliness evaluations of businesses all over America.
1.) Solve Small Problems on the Spot: Near my house is a Speedy Stop convenience store, and I stop there a couple times a week for coffee. Last week I was in there, and as I got to the counter and reached for my wallet, I realized that I’d forgotten it! There was a line behind me, I was embarrassed, and... Read more »