by Christina Lee on August 12th, 2009
Considering the networking and promotional possibilities offered, trade shows have always been well-recommended to small business owners.
But with economic recovery still in progress, all of the individual expenses that come with attendance appear to add up to one costly marketing strategy. Still, with each expense also comes their one ways to save, while still increasing your return on investment (ROI).
Your Display
First, the cost of your trade show display should not empty your wallet. If you plan to attend just one trade show this year, look into renting a display instead of purchasing. But if you attend to... Read more »
by Rebecca Button on May 9th, 2008
No no…I’m not referring to Paris and Nicole. Sorry for the bait and switch.
As savvy as those two are at marketing (themselves) I’m referring instead to good old fashioned business students.
We all know how the internship program works. Companies offer students an opportunity to gain "valuable experience" and some times even compensation in exchange for a semester of what can be boiled down to as free labor. The students will file, fax, answer phones and fetch coffee in the hopes that their time has been spent earning them a good recommendation and bonus points on their resume.
But... Read more »
by Carrie Hinkel on March 20th, 2008
With mounting bills and a nationwide economic downturn, it’s no wonder why more and more businesses are looking for new ways to cut their monthly costs. Well, the good news is there are plenty of small things you can do to keep your cash flow healthy. And, as we all know, all those little cost-cutting ideas can add up to some serious savings!
Consider using a VoIP phone service – If your monthly phone bill is in the hundreds every month, consider slashing it down to a single or double-digit bill. Voice over internet protocol (VoIP) companies like Skype, iConnectHere,... Read more »
by Leeia Ladipoh on October 16th, 2007
A lot of attention is being paid today to the amount of energy individual businesses expend. The worldwide focus on global warming means that everyone is more aware of their ecological footprints than ever before. This focus extends to individuals and even to government, and the ramifications of going green can be felt at all levels of business, including small ones.
In fact, going green may help you to increase your bottom line in several different ways. First of all, basic “green” steps will also cut down on overhead expenditures in many ways. New government measures and incentives may also... Read more »