Spending Money to Make Money: Costs you Cannot Afford to Cut
by Larry Slusser on February 4th, 2008
Cut your operating costs. Run your business lean. Bootstrap-spend your way to success. All of these mantras involve minimizing spending and if you follow them all, you won’t make any money. There are times in the life of your business where you are going to have to spend money to make money. Also, there are some aspects of your business that you just can’t afford to cut out; the cost to your business is too high. The key to success in business is having the wisdom to know when and what to invest in and when and where you can... Read more »