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Posts Tagged ‘Content Marketing Today’

Content is King – and a CMS is Queen

by Larry Slusser on March 4th, 2008

A content management system (CMS) is, in essence, a system that manages the content that’s published electronically. But what exactly does that mean? In order to effectively answer the question, defining each component of a CMS is necessary. Ensuring that the term CMS is properly defined will help to ensure that you will be purchasing a system that will be useful to you in your business. First, the word content conjures up a myriad of responses. However, content for the purposes of a content management system is any information that is digital. Content does not necessarily mean exclusively text; it... Read more »

Content Marketing

by Rebecca Button on February 7th, 2008

So you’ve got your web page squared away. It’s up and running and you’ve been getting decent traffic. But now you want to start getting noticed more. The best way to do this is to either hire a Search Engine Optimizer or invest some time and resources into learning yourself. Once you’ve got the basics down, you’ll inevitably need to start focusing on the content of your pages. Content is crucial for anyone trying to increase their organic search results. While there are many books on the topic (and more coming as SEO evolves) the internet is also a great... Read more »