Ladies and gentlemen, it’s true. The recession-proof shopper is here and she’s here to stay. A new study commissioned and soon to be published by Elle magazine concludes that 8% of U.S. women are still shopping up a storm and show no signs of slowing down. (for full stats check out this article)

So what do you think? Do you think these ladies have what it takes to keep the economy (and businesses) afloat this year? I for one think that it certainly won’t hurt…but it’s not going to come anywhere close to how well those stimulus checks worked-wait….

If nothing else I suppose retail businesses can cater their advertising to focus more heavily on this demographic.

A recent study conducted by Mindset Media and Nielson Online reports that consumers that regularly purchase organic products are 153% more open to new experiences. This information is useful because it means that marketers no longer need to be as concerned with marketing their products strictly through niche channels (yoga or green magazines for example) and can now look to expand their efforts across multiple networks. The key being to appeal to these consumers’ mentality. These marketing efforts will reach a much wider audience that are perhaps not "classic" organic consumers (based on participation in yoga or other traditional wellness activities marketers use to target their products through) but rather a new brand of organic consumers-ones you can appeal to through a specific way of thinking.

The study also revealed that organic buyers come from all different levels of income. This is because buying organic is a mindset. People who are organic consumers believe that no matter what the expense, they are going to reap the benefits of their purchase and in some cases, might be getting more (healthier, more durable, better for the environment, etc.) for their money. So catering a marketing strategy to this attitude should be relatively straightforward.