by Christina Lee on July 7th, 2009
Urban Outfitters’ latest efforts to target its 18 to 30-year-old hipster of a customer have gone more mobile.
The apparel, accessories and home furnishings retailer teamed up with Acuity Mobile last broaden its presence through mobile web as well as texting.
“By providing this customer experience, we hope to communicate with our customers in a targeted and relevant way,” said Dmitri Siegel, managing director of Urban Outfitters Direct, in a statement.
About 88 percent of U.S. consumers use mobile phones with text capabilities, according to the Mobile Marketing Association. But of those consumers, less than 24 percent opt to receive... Read more »
by Rebecca Button on April 16th, 2008
Okay, don’t freak…there was no Part I so don’t go looking for it. Well, there sort of was…this is simply an addendum to my previous post Oh So Textual! *Text Message Shopping Has Arrived* .
When you bought your cell phone did you ever imagine that one day it would allow you to pay for things? No seriously, your cell phone as a form of currency? Yeah, neither did I. But now you can. I know! It’s nuts!
Ok, so here’s how it works (courtesy StorefrontBacktalk.com ):
Step 1: You download an applet on your phone. Said applet would be... Read more »
by Veronica Stone on November 8th, 2007
Starting a wholesale mobile phone business can be rewarding and profitable experience. In the United States alone, it has been estimated that up to 65% of phone service consumers are now using mobile technology in conjunction with standard phone service or alone. Some upstarts begin their business by looking into franchises or through affiliate programs. For others, they have found success by setting up a wholesale facilities and distribution centers. For the individual who determines that the Internet is the most efficient way to sell wholesale mobile phones, there is a world of resources available, vendor’s pages, government pages and... Read more »
by Veronica Stone on September 19th, 2007
It may look like an ordinary innocent cell phone but it operates technology that is poised to destroy every independent retailers business!
We have become used to cell phones as the ultimate multi-tasking device. The younger generation seems to be obsessed with speaking on them every moment of the day, snapping photographs of anything and everything and text messaging until their fingers ache.
Up until now the cell phone may have been just a mere annoyance to store owners as shoppers may be distracting others by having loud conversations inside the store. Three new software companies have surfaced this year... Read more »