How to Come Up With a Catchy Slogan for Your Business
by Carrie Hinkel on April 4th, 2008
A slogan is a catch phrase that helps to identify a company or a product. A good slogan is memorable, catchy, and descriptive of a company’s or product’s main characteristics. It should answer the question "why you and not the competition?" Take a look at these classic slogans and see how they encapsulate the product or company’s vision: * A-1 Steak Sauce: "A-1 makes hamburgers taste like steakburgers." * BMW Automobiles: "The ultimate driving machine." * Charles Schwab: "Helping investors help themselves" * General Electric: "We bring good things to life." A good slogan can help build brand awareness as... Read more »